The Power of Gift Cards!

• The average consumer now purchases 5.8 gift cards a year.
• 49% of Australian over 18 have purchased a gift card in the least year.
• 62% for gifts for others – 38% for self-use (for budgeting & convenience).
• Most popular occasions – 70% birthdays, 40% Christmas and 22% Thank You.
• The Australian gift card market is now over $6BN per annum.

• Convenience – ease of use.
• Choice – recipients chose their own gift.
• Thoughtfulness – recipients highly regard the ability to treat themselves.
• Versatality – widely accepted in multiple outlets and online.
• Longevity – cards with 3 years expiry allow recipients to use at their convenience.

• Digital – gaining popularity and this trend is likely to continue. Digital offers convenience & flexibility allowing customers to use anywhere anytime.
• Multi-Store – gift cards that can be used without restrictions offer greater flexibility, choice, and are preferred by ‘fussy’ shoppers.
• Personalisation – customers value the ability to add a personal touch to their gifts.
• Mobile – the ability to spend by mobile wallet is now a major factor in deciding card preferences.
• Validity Periods – 3 years is now the accepted expiry for consumers.

Overall Gift cards are now by far the preferred method of gifting in Australia and digital options will continue to further enable convenience and choice for consumers.

• Employees – staff see digital Gift cards as their preferred option for rewards & recognition for all the conclusions above.
• Businesses – admins want easy, flexible & effective employee rewards that digital gift cards provide that can be sent out in minutes.

• Our online platform helps your business embrace the digital transformation of gift cards. We provide you access to our online platform, so you can send staff eGift cards quickly & easily, saving your business time and money. At the same time, employees receive their digital gift instantly, & they can spend this anywhere Mastercard is accepted.The key benefits of the MicroGifts digital solution:
  • Online account – within hours, you can set up your account with us & access the platform to send gifts via your computer or mobile in minutes.
  • Send gifts instantly, anywhere – you can send gifts across the office or country from the comfort of your desk or home office – no need to leave your desk!
  • Instant payment – loading funds to send gifts is done quickly & securely. You have the flexibility to choose how you top up your account.
  • Personalised & customised – our platform gives you the ability to tailor your gifts to match your brand & values, plus the gifts are personalised for each employee.
  • Tracking/reporting – using a single platform gives you end to end visibility of spend, and you can see who sent & who received MicroGifts across your business.
  • Mobile first – our focus is making senders & recipient’s life easier by using digital Mastercard’s that can be spent anywhere online or using Apple & G Pay Tap n Go.